One of the car commercials for this year’s Super Bowl featured a driving beat from a UK band called “The Heavy”. It sported hip guitar licks while the lead singer belted out “How You like Me Now”? Perhaps I frustrate the Nielsen television commercial raters because this ad turned my thoughts not to the car it was promoting but to Business Intelligence on Microsoft’s platform.
The analyst community has a lot to like about Microsoft’s Business Intelligence (BI) platform. For the third year in a row, Gartner has acknowledged Microsoft as a leader in both the Business Intelligence Platforms as well as the Data Warehouse Database Management Systems Magic Quadrant. Leaders in the Magic Quadrant, of course, are those who have completeness of vision and the best ability to execute on that vision.
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