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Online Marketing Posts
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CSS 3 and Responsive Designs
Posted 4/23/2012 by Aaron Hayon, Software Engineer
As more and more individuals use mobile devices to view websites, businesses are realizing the need to provide a user friendly mobile website experience. Based on the smaller screen size provided by a mobile device versus a desktop machine, businesses have typically had two separate sites. One site would be dedicated to mobile users while users using a desktop browser would be directed to the main website. While this method has proven to work effectively in delivering a user a friendly experience from both a mobile and desktop browser, businesses often find it financially burdensome to build and maintain two separate sites. With the birth of CSS 3, the need for two separate websites may finally be in the past.
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Get Images Into Google Search Results with Google Merchant Center
Posted 3/1/2012 by Rachael VanderVelden, Project Manager, Online Marketing
Ever wondered how to show images in Google search results? These search results are from product data that has been loaded into Google Merchant Center. This can be set up in three easy steps.
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Using Microdata HTML5 to Attract Visitors from Google and Beyond
Posted 1/24/12 by John Greuel, Creative Director
You might have seen some blips on your radar lately about using Microdata HTML5, but what does it mean for your website and why should you consider it? Microdata is a way of labeling your website content via your HTML code that will help make your content easier to understand for both the Search Engines, and other machines, that may access your website information.
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Posted 10/12/2011 by Mark Lezotte, Director, Online Marketing
Over the last several years I’ve been hearing that SharePoint is not as user friendly as other content management systems (CMS). When I stand back and look at the challenges I see our content managers encountering, I’ve decided that those challenges are present regardless of the CMS product implemented … SharePoint or otherwise.
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Posted 8/25/2011 by Rachael VanderVelden, Project Manager, Online Marketing
Increased ownership of Smartphones is driving mobile internet growth, and increased mobile internet growth is driving the need for mobile ready websites. Even with the recent surge in mobile internet growth, the majority of the websites on the Internet today are not mobile optimized. As Smartphones continue to gain popularity, websites will need to be updated to be mobile ready.
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Posted 8/16/2011 by Marla Krause, Software Engineer
How many times have you been asked by your designer to get rid of the default “Search this site…” text? This was one of those things that drove me nuts until I figured out a way around it and, once again, I turned to my new favorite thing, jQuery.
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Posted 7/10/2011 by Michele Yahr, Marketing Manager
Recently one of our associates came to me asking questions about Twitter. He had many questions on the dos and don’ts of using it as well as etiquette and how to draw the line between business and personal use. It got me to thinking that this would be a great topic for a blog post to share what I shared with our assciates. So, let’s take a look at some of the Twitter basics and how your associates should think about using Twitter.
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Posted 6/20/2011 by Jim Pabst, Email Marketing Specalist
Have you ever noticed a gap or white line appearing in the header or content of your HTML marketing emails when tables are used to lay out your graphics (see example below)? This gap appears in Gmail and Hotmail and is caused by the way the services render the HTML code sent through their systems. It’s an annoying problem that can undo hours of design and production work.
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Posted 5/20/2011 by Andrea Keeble, Email Specialist, Online Marketing
Welcome emails are the most opened emails you’ll ever send. On average, welcome emails have an open rate of 50-60%. That’s outstanding! What an opportunity to build trust, start developing a relationship, and engage a call-to-action. Welcome emails have many other benefits as well, including validating email addresses, confirming subscription requests, and generating revenue while building and protecting your reputation.
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Posted 5/16/2011 by John Moynihan, Project Manager, Online Marketing
In today’s global economy, your company’s website can play a vital role in your marketing strategy. Bringing products and services to the ever-expanding global market, via the World Wide Web, has its rewards. However, developing, deploying, and maintaining a multi-country, multi-language site also brings many challenges.
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Posted 3/31/2011 by Mark Lezotte, Online Marketing
ExactTarget is continually offering new functionality to make the lives of sales and marketing teams easier. One of the innovations provided by ExactTarget is the ability to allow non-technical user to create and manage Microsites and Landing Pages through ExactTarget. In addition to allowing the user to create and style web pages in an environment that is very similar to the ExactTarget e-mail creation environment, ExactTarget’s Smart Capture functionality can be embedded into these sites making it easy to integrate these pages with your Microsoft Dynamics CRM and SalesForce.com systems.
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Older Blog Posts
2.22.11 - DNN List Module Can Ease the COntent Management Nightmare
2.11.11 - 3rd Annual Wisconsin Milk Marketing Board "Butter-Is-Best" Holiday Campaign is a Success
1.19.11 - Skyline Chooses AbleCommerce to Provide eCommerce Solutions to Clients
1.5.11 - Improve Your Email Campaign Results and Conversions with Customized Pre-Header Content
12.16.10 - Easy Email Best Practices to Boost Your Response Rates
10.11.10 - Cloud-Based Messaging Solutions Offer Many Benefits
2.12.10 - Using SharePoint as a Platform for Your Public Website |