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Email Marketing Consulting Powered by ExactTarget
 Email marketing is a low cost, efficient way to reach your target audiences on a daily, weekly, or monthly basis. You can deliver highly targeted, relevant, and measurable messages that will drive incremental revenue, reinforce brand position, improve customer loyalty, reactivate customers, and drive more frequent purchases.
Skyline’s eMarketer Pro is an all-in-one solution that allows you – or us – to design, manage, and implement email marketing campaigns. You’ll be able to segment your audience by any criteria you choose and you’ll have access to viral and social marketing features to ensure your message has the maximum impact. eMarketer Pro meets all the requirements for CAN-SPAM compliance and scans your message content for words that could trigger spam filters so you can improve your delivery rate and make sure your messages meet the criteria for CAN-SPAM compliance.
Advanced link tracking and reporting options automatically keep you advised of the number of subscribers who open your message, the links they click, and other important data to help you determine the success of your campaigns.
eMarketer Pro’s easy-to-use web-based platform also features a list builder, subscription forms, templates, a newsletter editor, unlimited archiving and much more!
Learn more about eMarketer Pro or request a free demo.
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Manitowoc Foodservice
Manufacturing
Manitowoc Foodservice uses email to maintain and promote their brand identity and to promote new products and services. They are able to drive traffic to their website by using short articles with links to landing pages containing the entire story. Tracking data obtained provides an excellent source for leads for their sale staff.
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Hoffmaster
Manufacturing
The objectives of Hoffmaster’s email marketing efforts are to maintain and promote brand identity, promote new products, and showcase seasonal products. Hoffmaster’s email messages do an excellent job of aligning with their website. They make good use of links back to landing pages and tools on their site and also include social links so customers can connect with them via Twitter, Facebook or other social media sites.
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Wollersheim Winery
Consumer/Retail
Wollersheim Winery uses email to maintain and promote brand identity but more importantly to promote various events at the winery, as well as new and seasonal products. They also send out exclusive messages to communicate with special groups such as Case Club members, Adopt-a-Vine, and others. Wollersheim has done a good job of driving traffic to their website through the use of links and landing pages. They use their email messages well to provide readers with important information such as driving direction, store hours, contact information, and links to their social media sites.
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WG&R Furniture
Consumer/Retail
WG&R Furniture does an excellent job of using email campaigns to reinforce the urgency of local sales and promotions. Their email messages mirror current promotions from television and print delivering a consistent message to customers through many different mediums. Messages also direct recipients to the nearest WG&R location.
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WMMB
Consumer Branding
Maintain and promote brand awareness for state of Wisconsin cheese and dairy products. Excellent use of design. Links designed to drive recipients to one or two conversions on the website.
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Insight Publications
Publishing
Insight Magazine’s email messages are designed to drive recipients to view the online version of their latest publication on their website and to promote events. Insight also does a good job of cross-promotion and advertising in many of their emails.
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Legacy Trust
Financial Consumer
Legacy Trust uses email to maintain and promote their brand identity, drive visitors to their website, and establish their expertise in the financial community. Their messages are very professional and make excellent use of design, and short articles with links back to landing pages.
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Baker Tilly Virchow Krause
Financial/Accounting B2B
Email marketing allows Baker Tilly to communicate with large, diverse categories of clients to promote their seminars and Webinars. By having multiple locations using one account, Baker Tilly has been able to create design templates which help them maintain a consistent look and message and promote their brand.
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University of Wisconsin Waukesha
Waukesha 2-Year Program
Education
UW-Waukesha uses email primarily to promote awareness and class offerings on their campus.
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North Shore Golf Club
Private Membership Communications
North Shore Golf Club uses their email newsletter to communicate quickly and easily with their members on events, weekly and monthly calendars, and more. By using an email newsletter they were able to supplement and eventually replace their monthly printed newsletter cutting costs significantly.
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The Pabst Mansion
Public Museum
Marketing, events, branding, membership and product sales communications
The Pabst Mansion uses email marketing to promote the many events, in-house presentations, and travelling art shows held annually at the museum. Most events are open to the public. Email is also used to communicate with Mansion members for special members-only events, annual membership renewal, and more. The Mansion uses a web signup as one successful tactic to grow their subscriber list.
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Sustained Email Campaign by
Wisconsin Milk Marketing Board
Butter is Better Holiday Promotion
The Wisconsin Milk Marketing Board created the “Butter is Better” holiday campaign to promote the use of Wisconsin-produced butter. One email was sent daily for 24 days in the month of December. Each contained a holiday cookie recipe featuring butter.
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Transactional Email Delivery
Transactional emails allow recipients to retrieve PDF invoice statements by following a secure link in an email message. Customers using email invoicing have seen decreases in delivery costs and decreases in length of time to receive their payments. Transactional email also allows for tracking of recipients that did or did NOT open their invoice statements.
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