SEO Keyword Research – The Foundation of Your SEO Campaign
Skyline’s SEO Keyword Research process is the foundational step to many of our web design and SEO consulting projects and is an essential building block when defining the information architecture for your website. We’ll use many proven SEO techniques to drive quality traffic to your website. Whether you need help with all of them, some of them, or just one of them, Skyline’s team of SEO professionals is sure to deliver results.
Keyword Demand and Difficultly Research
Skyline conducts SEO keyword research to drive traffic to your website via the Search Engines. We have invested time, resources, and experience into our keyword research processes to give you a unique and strategic analysis that uncovers the best keyword opportunities for your organization.
Armed with a core set of highly relevant keywords and knowledge of your business and your competitors, Skyline will conduct SEO keyword research to discover trafficked keywords and determine their relative search demand. We’ll also perform exploratory keyword research to identify variations or similar keywords and phrases that could benefit your website.
Often it is not wise for a website to target the keywords and phrases with the highest search demand as the competition for those keywords may be too strong. After defining the list of relevant trafficked keywords, Skyline will pull Search Engine ranking difficulty data and narrow down the list of keywords, resulting in a list of highly targeted keywords that your website has a chance to rank for.
Keyword Targeting Plan
After determining the list of keywords to target, Skyline will develop a strategic plan to target the identified words. This may include modifying pages on your existing website or adding new pages to the site to provide better keyword isolation. In short, this planning will define which keywords will be utilized on which pages.
SEO Integration Tactics and Best Practices
Skyline will provide instructions on how to integrate keywords via a variety of SEO tactics.
Link Building Primer
Backlinks to your website (links from other websites) are extremely important for establishing Search Engine relevance and ranking strength. Skyline provides a link building primer that will help improve your website’s strength and ability to rank for targeted keywords. This primer will be based upon analyzing the incoming links to competitive websites to identify important and relevant sites your organization should pursue links from.
Content Review
Once your team has completed the development and copywriting on your website pages and placed them in a staging environment, skyline will review the optimized pages to ensure that the targeted keywords have been used, and to ensure that the recommended SEO integration tactics and best practices have been implemented properly.
Baseline Reporting
Skyline provides a keyword ranking report for the list of selected keywords. This report will be used as the baseline for your Search Engine optimization efforts so you can monitor the progress being made in the Search Engine rankings for your targeted keywords.
Post Implementation Reporting
For clients who want to measure the success of their SEO efforts, Skyline provides assistance with post-implementation reporting. These specialized reports measure the success of your SEO campaigns generated website traffic, Search Engine referrals, and keyword rankings.
Skyline provides all SEO clients with reports for the following key metrics:
In addition, we’ll analyze these reports with your team and make recommendations for further improvements to your SEO strategies.