Email Marketing

Email marketing is a low cost, efficient way to reach your target audiences on a daily, weekly, or monthly basis. You can deliver highly targeted, relevant, and measurable messages that will drive incremental revenue, reinforce brand position, improve customer loyalty, reactivate customers, and drive more frequent purchases.

Skyline’s eMarketer Pro is an all-in-one solution that allows you – or us – to design, manage, and implement email marketing campaigns. You’ll be able to segment your audience by any criteria you choose and you’ll have access to viral and social marketing features to ensure your message has the maximum impact. eMarketer Pro meets all the requirements for CAN-SPAM compliance and scans your message content for words that could trigger spam filters so you can improve your delivery rate and make sure your messages meet the criteria for CAN-SPAM compliance.

Advanced link tracking and reporting options automatically keep you advised of the number of subscribers who open your message, the links they click, and other important data to help you determine the success of your campaigns.

eMarketer Pro’s easy-to-use web-based platform also features a list builder, subscription forms, templates, a newsletter editor, unlimited archiving and much more!

See sample messages created and sent using eMarketer Pro.

Learn more about eMarketer Pro or request a free demo.

 

 

 

 

Did You Know...

The ROI for email is 70% higher than the next closest direct response marketing medium.

Email generated $15.50 in sales per dollar spent on email marketing campaigns last year, 17% more than direct mail, even though marketers spend 23 times more money on direct mail campaigns than on email.

Consumers who subscribed to email newsletters generated 34.25% more product sales.

You can track the success of each email with a variety of statistics.

Companies that outsource their email marketing have a four times higher success rate.

HTML email gets twice the response rate as text email.

Email produced the highest response rates (4.09%) for those companies whose primary objective was to generate leads.

30% of businesses execs say they had an improved image of a vendor from the (email) newsletter they received.

Sources – Direct Marketing Association, MarketingSherpa, Jupiter Research

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