The companies that literally rise to the top of search engine results are those who best manage their Internet marketing strategies, reach their targeted audience segments, and convert visitors through their Web sites. Skyline can help you gain a very clear view of precisely who are your best online prospects, how well you are connecting with them and what you can do to increase the value of your online presence.
We’ve been supporting Web site development, e-commerce and online marketing programs through the entire Internet era and can partner with you to develop strategies in five critical areas:
• Online Marketing Planning and Management
• Search Engine Marketing
• Web Site Design and Development
• E-mail Marketing
• Advanced Web Analytics
Online marketing planning and management
We will work with your marketing team to create an online marketing plan that supports—and often leads—your integrated marketing plan. Whether you’re building a new site or updating an existing site, it’s important to develop an effective strategy to insure maximum effectiveness. Our documented 9POINT Strategy process helps to insure this through a thorough assessment of your online business goals, your target audience and the competitive landscape. We will then provide a comprehensive online marketing plan with clear deliverables and cost estimates to implement our recommendations.
Search engine marketing
Through our experience with the variety of algorithms used by search engines, we ensure that your online marketing campaigns as well as your Web site itself are optimized to elevate your rankings when prospects search for your products or services. We use techniques to gain links to your site from across the Internet, and we have strong capabilities for managing pay-per-click and banner ad campaigns, Whether you’re looking for Search Engine Optimization, Pay-Per-Click, or banner ads we’ve got you covered!
Web site design and development
We will share with you our clear view of the advantages and drawbacks of your Web site’s current design as it relates to your marketing objectives, offering you insights on its effectiveness in converting visitors its search engine ranking for key terms and its performance compared with that of competitors. Our recommendations will be designed to help you drive more relevant traffic to your site and prompt more visitors to take action. We also can design your Web site’s appearance, navigation and features to better support your business goals, producing a design that coordinates with your current marketing materials or produce an entirely new brand image for your company. Our extensive work in developing software applications allows us to develop the right functionality with the right level of sophistication for your Web site.
E-mail marketing
Through our eMarketer Pro technology, Skyline designs, manages and implements e-mail marketing campaigns that reach your most relevant target audiences with high levels of efficiency. Our all-in-one solution allows you to segment your audience by any criteria you choose and includes a forward-to-a-friend, viral marketing feature to multiply the impact of your message. Our system automatically scans your e-mail content for words that might trigger spam filters so you can improve your delivery-rate success. Moreover, our advanced link tracking and reporting automatically keep you advised of the number of subscribers who open your e-mail, the links they click and other important data, all of which is accessible to you in easy-to-view reports. Using the eMarketer Pro technology, Skyline is able to offer a full featured, spam compliant e-mail marketing service.
Advanced web analytics
With your online marketing plan in place and your Web site operating at top effectiveness, we can measure the results you are obtaining and the behavior of your visitors so that you can continuously increase conversions on your Web site. We’ll provide precise data on the effectiveness of your ad and e-mail campaigns and will produce analytics reports that offer recommendations on boosting the results of your online marketing efforts.
