Bazil's Beer Club App

Business Situation

In the heart of downtown Appleton, Bazil’s Pub & Provisions is known for its extensive selection of beers, including more than 150 craft beers. Bazil’s Beer Club provides patrons an opportunity to enjoy beers from around the globe. After sampling the 100 beers on the Beer Club list, patrons receive a gift card and have their name listed on a plaque inside the pub. Many patrons have completed the list multiple times with some patrons having completed the list seven times!

More than 3,000 individuals have joined the club and there are between 300 and 500 active patrons at all times. Historically, the team at Bazil’s maintained Beer Club participants through a paper-based system. Bartenders were challenged to serve patrons while searching for Beer Club member information in the paper based system. In addition, because there was no means for a member to keep track of which beers remained on their list, Beer Club members needed to ask the bartender.

"The app has been hugely successful for Bazil’s and patron participation has exceeded expectations."

Mark Behnke

Bazil's Owner

Technologies Used

	Android
	Apple iOS
	Azure App Service
	Azure SQL Database
	Xamarin

Custom Development
Mobile App
Xamarin
Microsoft Azure

Skyline Solution

Bazil’s Pub engaged with Skyline Technologies to develop a solution that would improve their Beer Club patron experience. Skyline designed and developed a solution that improved not only the patron experience but the Bazil’s team experience as well.

Improving Beer Club Patron Experience:

Patrons have the ability to:
- Register for the Beer Club
- Browse the Beer Club list
- Track their progress towards completing the list
- Keep track of their favorite brews in their “fridge”
The application is available in the App Store for iPhone users.

Improving the Bazil’s Team Experience:

Through the admin app, the Bazil’s team can:
- Maintain the beer list
- Maintain patron information
- Maintain the beers each patron has consumed
The admin app is available for use on an iPad and is locally controlled and updated.

The Technology Behind the Apps:

The patron and admin apps were both written using Xamarin, allowing the apps to be deployed across Android and iOS devices with minimal code rework.
The cloud services and database for the application are hosted in Microsoft Azure, required no on-premises infrastructure.
To allow for future expansion, the apps were architected in a manner to allow for the management of multiple clubs.

The Results

The establishments owner, Mark Behnke, attributed the early success of the application to the easy-to-use admin app. Mark intends to leverage the platform to support the development of apps for managing clubs at Olde Town Tavern, one of Mark’s other businesses in Appleton.

The most easily recognizable benefit of the Beer Club app is the additional time the Bazil’s team spends with their customers rather than searching through the paper based system.
Because the app captures more accurate patron information, Bazil’s is able to use the information to make its patrons aware of upcoming specials.
Beer Club patrons were quick to adopt the application as well. The application is fun to use and provides a differentiating patron experience.

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