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Covantage Credit Union

 
 

Website Conveys Brand and Provides Enhanced Member Experiences

Business Situation

CoVantage Credit Union wanted to develop an updated website that would provide their members with greater access to tools and resources. The new site needed to integrate with internal and external data sources and also be manageable within the organization via a content management system so it could be maintained by the marketing department without depending on IT resources. Finally, the site needed to be clean and simple and fit in with CoVantage’s branding strategy.

 

Solution

  • Skyline Technologies provided a fresh new design to align with CoVantage Credit Union’s brand strategy and enhance their online presence.
  • Skyline developed a new website built upon the Microsoft SharePoint Content Management System which allows non-IT personnel to manage the site and make efficient and effective content updates. CoVantage can now post interest rates on their website in real-time giving their members easy 24/7 access.
  • The site includes easy-to-find, enhanced tools such as loan, mortgage and retirement calculators that help members plan for their future. Resources such as educational seminars and financial counseling provide a more robust online experience for existing members and help CoVantage to attract new members.
  • Third-party tools such as online banking, and ATM locator and online applications were integrated into the site.
  • The new website and refreshed brand helps to convey CoVantage Credit Union’s commitment to its members, staff and community through newsletters, local event sponsorship and staff support.

Result

Award Winning Design
The CoVantage Credit Union website won the national Graphic Design USA magazine award for website design. The design provides a unique and progressive look to better fit the CoVantage brand strategy. Each year, Graphic Design USA Magazine holds an American Graphic Design Contest open to everyone in the graphic arts community. In 2012 they received over 8,000 applications for their annual contest. Of these applications, only 15% are recognized with a certificate of excellence. The American Graphic Design Awards has emerged as one of the most prestigious graphic communications contests in the U.S. and Skyline is honored to be recognized for our work.

Enhanced User Experience
The addition of updated imagery, third-party tools, educational resources and social content has enhanced the user experience of the CoVantage website. Better organization of the site allows members to find tools easily from the home page. Additionally, CoVantage can now provide members with real-time access to interest rates, news and events, and a listing of items for sale - information that was not easily updated in the past due to the amount of time it took to make changes to the site. Continually updating information and adding new tools helps CoVantage Credit Union to demonstrate their commitment to their member owners.

Powerful Site Management
Built upon Microsoft SharePoint, the built-in Content Management System allows non-IT personnel to add to or update the content on the website. With their previous site — a custombuilt site containing mostly static text — the CoVantage marketing team was dependant on their IT team to make even minor changes which sometimes took 24 hours or more. Now CoVantage marketing staff can add new pages, content, imagery, documents, and forms quickly and easily, on their schedule. They can even schedule content to start or stop on given days. This capability makes it possible for CoVantage to provide interest rates to their members in real-time on their website — something they couldn’t do previously.