Roehl Jobs

roehl.jobs

Business Situation

Roehl Transport is one of the 100 largest trucking companies in the nation with customers that include some of the most prestigious brand names in America. With more than 1,900 tractors and 5,200 trailers, the organization is approaching $500 million in annual revenue.

Roehl.Jobs is the cornerstone of Roehl’s digital marketing and driver recruiting presence. The goal of the redesign was to provide a world-class website built upon a foundation of research with a user-first mentality to educate, communicate, and recruit over the road truck drivers. As a result, a mobile-first, responsive web design construct was essential as mobile users accounted for over 65% of the overall site traffic.

In conjunction with the redesign, Roehl wanted to rebuild the website on a more robust web content management system (WCMS) with the features and flexibility to meet their marketing department’s ongoing requirements.

"The Roehl/Skyline partnership that has developed has become a catalyst for creative innovation and has enabled Roehl to achieve success where our competitors have not."

John Paape
CIO
Roehl Transport

Technologies Used

	Agile Methodology
	Azure App Service
	Azure SQL Database
	Azure Traffic Manager
	Google Analytics
	Google Tag Manager
	Kentico CMS

Skyline Solution

Partnering for Success
Since 2015, Skyline has been the web development partner for Roehl Transport. This long-term relationship results in a solid understanding of Roehl’s business model, technical environment and existing data structures, allowing Skyline to be a true partner to Roehl.

Stable, Scalable, and Extensible
Skyline recommended the Kentico CMS deployed to Azure, Microsoft’s cloud platform, as the architecture for the solution. The Kentico CMS provides an easy to use content management platform while providing the extensibility needed to support Roehl’s expanding business needs. Microsoft Azure was selected as the hosting platform as it provides a scalable, highly-available hosting environment.

Key Project Components

Fully responsive, mobile first UI/UX implementation.
Permission-based data management.
Custom job database administration module within Kentico including integration with Google Maps to map driver hiring area per job.
Custom truck driving job search function.
Custom driver experience level selection functionality to serve content to users based upon their self-identified capabilities (Experienced, Owner Operator, Student Driver, etc.)
Custom pre-qualification process for new drivers looking for on-the-job Commercial Driver License (CDL) training.
Integration with multiple external Applicant Tracking System solutions for driver and non-driver related applications.
Geo-redundancy for improved performance and disaster recovery.
Hosting solution with 99%+ up-time guarantee

The Results

Time to Market
Using an agile approach, Skyline was able to deliver the website 10 weeks after the completion of the creative design.

Increased Visibility
Overall site traffic increased by over 6% during the first month after the redesign site launched. Additionally, mobile and tablet usage has increased from approximately 65% to 67% over the first month after launch.

Flexible Hosting & Stability
By hosting on Azure, Roehl has increased site stability and reduced site down time due to the Azure failover implementation and alert monitoring.

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