Business Situation

Roehl Transport is one of the 100 largest trucking companies in the nation with customers that include some of the most prestigious brand names in America. With more than 1,900 tractors and 5,200 trailers, the organization is approaching $500 million in annual revenue.

Roehl.Jobs is the cornerstone of Roehl’s digital marketing and driver recruiting presence. The goal of the redesign was to provide a world-class website built upon a foundation of research with a user-first mentality to educate, communicate, and recruit over the road truck drivers. As a result, a mobile-first, responsive web design construct was essential as mobile users accounted for over 65% of the overall site traffic.

In conjunction with the redesign, Roehl wanted to rebuild the website on a more robust web content management system (WCMS) with the features and flexibility to meet their marketing department’s ongoing requirements. 


"The Roehl/Skyline partnership that has developed has become a catalyst for creative innovation and has enabled Roehl to achieve success where our competitors have not."

John Paape
Roehl Transport

Technologies Used

Agile Methodology Agile Methodology
Azure App Service Azure App Service
Azure SQL Database Azure SQL Database
Azure Traffic Manager Azure Traffic Manager
Google Analytics Google Analytics
Google Tag Manager Google Tag Manager
Kentico CMS Kentico CMS