Skyline Solution
Skyline could pull template code from the previous email marketing tool. This tool left a lot of unwanted code by the editor. Skyline cleaned the code and added it as templates within Kentico. These templates were reusable for future email campaigns for Prevea. Skyline provided a training on the following:
- Template and Email Building
- Email Deployment
- The difference between template-based feeds and page-based feeds
- Recipient Management
- Contact Management
Skyline created a custom subscription center to manage the end user’s newsletter preferences. The custom subscription center included:
- Admin functionality to be able to add or remove newsletters on the fly
- End user functionality to be able to subscribe or unsubscribe from one, many, or all newsletters
- An option for the end user to give a reason for unsubscribing so Prevea could use that data to create better content
In addition to the custom subscription center Skyline created newsletter sign up widgets that Prevea could drop anywhere on the website and tie into the subscription management. Skyline solved the dynamic content challenge utilizing Kentico’s contact management and personalization variants features. When a website visitor visits the site for the first time they are asked to select their region (eastern or western Wisconsin). Their selection is then tied to their contact in Kentico. As they browse the website different content is served up on the page. Skyline created custom tables for Prevea admin to manage providers, locations, and medical services. The admin can simply check if the content is meant for East, West, or both. No more managing duplicate content.
The Result
A website that is easy to update and an online marketing tool that allows for Prevea’s marketing team to build and deploy emails, perform lead scoring, marketing automations, and more, to support their brand. Additionally, a 30% decrease in bounce rate.