Back to List

Trek Expands Opportunities with Flagship Mobile App


Client Profile

Trek Bicycle Corporation is a major bicycle and cycling product manufacturer and distributor under brand names Trek Bicycle, Bontrager and Electra. They also own subsidiaries BCycle and Ascend. Headquartered in Waterloo, Wisconsin, their yearly revenue is nearly $1 billion, and their bicycles are marketed through 1,700 dealers across North America, subsidiaries in Europe and Asia as well as distributors in 90 countries worldwide.

BCycle is a wholly-owned subsidiary of Trek Bicycle and offers a rider-centric bike-sharing system, combining state-of-the-art bicycles and supporting hardware with high-performance, cloud-based, software-as-a-service. Its mission is to revolutionize the way people use public transportation to help solve environmental, health, and infrastructure challenges that modern communities face. Its programs provide more than 1,500 bike sharing stations and over 15,000 shared bicycles to users via a mobile application, website, and in-person kiosks.

Business Situation

BCycle doesn't see itself as a bike company; instead, it sees itself as a transportation company. Therefore, they wanted an easier way to provide bicycles as transportation and reduce the barrier of entry for riders.

Existing station-based systems rely on RFID key chain passes, RFID cards and the use of credit card-based account lookup at physical kiosks. BCycle wanted a mobile app alternative to simplify the bike checkout process because people often don't have a credit card on hand to pay for rides.

They were looking for a secure solution that would allow customers to drive the entire bike sharing experience from initial account sign-up and renewal, to check out and return. They also wanted to map stations and track bike routes in real-time from the user’s phone. They had an existing mobile application that provided basic station and bike availability data to the user, but they wanted and needed a flagship bike transportation app.

BCycle turned to Skyline’s mobile team for our technical knowledge and experience. Together we ideated and developed a modern flagship mobile app and server software solution. Both made their bike-sharing systems easy to use and helped ensure BCycle systems remained secure. The resulting solution would lay the groundwork for an even more ambitious project: the BCycle Dash smart bike.

"Skyline took BCycle’s mobile vision and made it a reality—shepherding it all the way to its official release. Entering the mobile market was a huge step for us that was made painless with Skyline’s help."

Stephen Adam
Software Engineer Manager
Trek Bicycle

Technologies Used

aspnet  ASP.NET Web API 2
identity server  Indentity Server
microsoft azure  Microsoft Azure
azure sql  Azure SQL
azure service bus  Service Bus
azure notification hub  Notification Hub
virtual machines  Virtual Machines / Networking
azure storage  Storage
sql server  SQL Server
xamarin  Xamarin