Practical Applications

Many think of virtual reality when they hear of immersive experiences because virtual reality has been around for over 30 years. One challenge with virtual experiences is the device being wired to a processing unit. Sickness is sometimes associated with VR, but as the hardware gets better this issue gets mitigated. VR devices often require hand controllers to assist with the user experience.
 
Augmented reality experiences mix your physical environment with the virtual environment; your senses remain engaged with your physical world while providing additional sensory information, providing for prolonged usage. AR can usually use hand gestures, avoiding additional hand controllers.

Imagine being able to show your clients product options in a real environment, without ever having to create expensive and time-consuming mock-ups.
 
Here are just some of the ways you can gain a competitive edge with immersive experiences:
 

1. Product placement – clients can see how products and displays will look in their environment.
2. Equipment walkthrough – demonstrate how your equipment will operate in their facility.
3. Architectural designs – take your client through an immersive tour of your building design.
4. Training – simulate environments, reduce costs, and facilitate collaboration by allowing multiple people to see the same thing at the same time.